Why do businesses must bet on sustainability?

Today, we are facing a revolution, not only in consumer habits, but also in investment and business management. It is undeniable that more and more consumers, investors and managers or business leaders are betting that the brands with which they are related create both economic, social and environmental value, that is, that they have a triple impact, that they bet to generate wealth, but safeguarding the human, material, natural and economic resources that we have available so as not to affect future generations, in short, that they are sustainable.

But what benefits does this bring? or why is this important? Here we share 5 reasons why your company should bet on sustainability:

1. Prevalence over time: society is being increasingly demanding when relating to a brand, it is not only a question of whether it satisfies its need, but also, what responsibility that company has towards society and the environment. Those who do not ride this wave are destined, sooner or later, to disappear from the market.
2. Competitive Advantage: applying sustainability policies within the management of your company is a competitive advantage in the market, and in many cases, it can make a difference when suppliers, consumers or investors make a decision in your favor.
3. Efficiency: being sustainable, you improve your results, since you make more efficient use of the resources you have available. It supposes a great saving in water, materials, costs, etc., which can be reflected in greater added value for the consumer or investors.
4. Brand reputation: being responsible and efficient with the management of your resources when producing your products, gives the customer another perception of your brand and elevates and positions their reputation in a new standard.
5. Profitability: sustainability opens a large window to new business models and opens the door to new investments by those who manage to see the great benefit behind sustainability.

Like consumers, many are the companies that are already betting on sustainability. Yours should also do it, because as we read out there, there will come a time when “there will be no business without being sustainable”.